Gameday Spirit Official Fan Store of the Fighting Illini®

Gameday was opened as a sporting goods store in Campustown in 1986, and is the Gameday Spirit is the only Official Fan Store of the Fighting Illini. We now operate as the premier Illini Spirit Shop on campus. Gameday is locally owned and operated by 3 Illinois alumni and fans, and are proud of our orange and blue heritage. Our focus is Illinois athletics. Our mission is to provide every Illini fan and alumni with the best value and selection of Illinois merchandise available. In 2001, Gameday was awarded a multi-year contract to serve as the exclusive vendor of officially licensed merchandise for all University sports and special events. We are proud to serve the alumni and fans of University of Illinois as the premier Fighting Illini spirit store in the nation. Nike® is the exclusive supplier to all Fighting Illini teams, and Gameday Spirit features an official Nike Team Shop as a prominent part of its Campustown retail store.

When in Champaign, please visit us at either of our two locations, which are open 7 days a week, including extended hours on home football game days:

In the heart of Campustown
519 E. Green St.
Champaign, IL 61820

Around the Corner from Memorial Stadium and The State Farm Center
1422 S. Neil St. Champaign, IL 61820
Champaign, IL 61820
(217) 355-7499

Customer Service:

Warehouse and Offices
2001 Kankakee Drive
Suite B
Champaign, IL 61821
(217) 351-9968

Interested in becoming part of our team at Gameday Spirit, the Official Fan Store of the Fighitng Illini? We’d love to hear from you!

For a job at one of our fan stores, please drop off an application in person to our campus store, located on the corner of 6th & Green St. If you are unable to do this, please send your application, as well as a current resume, to

For a job at varsity athletics events at the university, or for a job in production, screen printing or design, please send your completed application and current resume to

Interested in an internship? We have semester and year-long internships available in the following areas: Marketing, Internet Management, General Business, Photography and Social Media. Please send your resume to for consideration.

We look forward to hearing from you. GO ILLINI!